The press conference to release Blue Book of Media Competitiveness: Report on the International Competitiveness of Chinese Media (2015) was held at Shanghai Jiao Tong University (Xuhui Campus) on 6th May 2016. The press conference was hosted by Shanghai Innovation Center of Social Science – the Director of Shanghai Cultural Creative Industry Development Strategy Research Base, the chief expert for the key project (Path and Strategy to Improve the International Competitiveness of Chinese Cultural Products) supported by National Social Science Foundation, and research report on the development of social science (Research Report on the International Competitiveness of Chinese Media) supported by Ministry of Education. Professor Li Benqian from School of Media and Design, Shanghai Jiao Tong University, officially released the research findings of the Blue Book. Mr. Li Anfang, the Director of Shanghai Planning Office of Philosophy and Social Science, experts from Fudan University, Shanghai Academy of Social Sciences and Shanghai University attended the press conference. The conference was chaired by Tan Yi, the Deputy Director of Division for Development of Literal Arts, Shanghai Jiao Tong University.